Endaca
Website + Digital Product
Endaca is an online learning platform founded in 2011 and expanded through a partnership with SUL Language Schools in 2014. Originally focused on English, it now offers personalized learning across IELTS, TOEFL, SAT, AP, IB, and more.
For this project, we redesigned Endaca’s product experience and website interface with a clear focus on user needs and business goals. To ensure long-term consistency and scalability, we also developed a comprehensive design system—helping the platform deliver a fast, engaging, and sustainable digital experience.
UI Design
UX Design
Website
Digital Product Design
A personalized learning journey with real rewards.
We transformed Endaca’s English learning experience with a user-centric dashboard that tracks progress, allows personalized lesson scheduling with preferred teachers, enables custom class requests for difficult topics, integrates interactive practice tools and reels-style bite-sized content for easier retention, and features a gamified point and level-up system that rewards users with discount codes after each completed and rated lesson.
Website UX/UI
We redesigned Endaca’s website to create a user-friendly, conversion-driven experience that helps visitors quickly discover their language level, explore personalized course options, and start a 7-day free trial with no friction. By visually separating course types (General, Business, Kids English), we simplified decision-making, while instructor introductions and student testimonials were integrated to build trust. Pricing plans were presented in a clear, comparable layout to reduce hesitation, and the entire page flow was restructured around motivating micro-interactions that support user action and engagement.
