shopi go
Digital Product
shopi go is an online department store and an upscale boutique that embodies a simple yet sophisticated lifestyle. Focusing on a very specific vision of fashion and lifestyle shopi go defines itself as a fashion-forward risk taker which has brought a new perception to shopping. Accordingly shopi go addresses to anyone who create diversity by interpreting current trends through adding on their style.
For this e-commerce project, we refreshed the platform while staying true to shopi go’s brand identity. Our goal was to create a more seamless, visually appealing and user-friendly shopping experience. By refining the interface and optimizing the user journey, we ensured the online store remains as distinctive and forward-thinking as the brand itself.
UX Design
UI Design
Design System
Prototyping
Shopify Custom Theme
Identifying Challenges
& Benchmark Analysis
Before redesigning shopi go’s e-commerce platform, we conducted an in-depth analysis of the existing website to identify pain points and areas for improvement. By evaluating user behavior, navigation patterns, as well as conversion data and performance, we gained valuable insights into the platform’s usability.
In parallel, we carried out a comprehensive benchmark study, analyzing industry-leading e-commerce platforms to understand best practices and innovative solutions. This research phase allowed us to align shopi go’s digital presence with global standards while maintaining its unique brand identity.
Enhancing UI/UX
Based on our comprehensive evaluation of the existing platform, we reimagined shopi go’s visual identity to more accurately reflect its upscale, sophisticated character. By addressing design inconsistencies and seizing opportunities for aesthetic enhancement, we crafted a refreshed, cohesive concept that elevates the overall brand experience.
Beyond visual enhancements, our primary goal was to create a user experience optimized for higher conversion rates. By improving navigation, streamlining the purchase journey, and refining call-to-action elements, we designed a more intuitive and engaging shopping experience that encourages seamless exploration and transactions.
Mobile Experience
For mobile screens, we ensured that the same stylish visual language was carried over to create a seamless and cohesive experience. Adopting a mobile-first approach, we prioritized an intuitive interface tailored for on-the-go browsing and interaction. The design incorporates responsive elements, clear typography, and user-friendly navigation to maintain the brand's upscale identity while enhancing the overall mobile shopping journey.
Design System & Prototyping
We developed a comprehensive design system that served as the backbone for a consistent visual and interactive experience across the entire platform. This system defined core elements -including a refined color palette, typography, iconography, and UI components- ensuring that every screen reflected shopi go’s brand identity.
Building on the design system, we meticulously prototyped each screen to simulate the complete user journey early in the design phase. This interactive demonstration allowed stakeholders to experience the proposed flow firsthand and provide valuable feedback, which guided our iterative enhancements toward a seamless, conversion-focused online shopping experience.
What can we do for you?
We can carry out the design processes of your product or project together from start to finish. You can contact us to talk about what we can do about your project.
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