Kale Core Blog
Website + Development
Kale Core is a brand that aims to inspire the renewal of spaces and bathrooms, helping bring design ideas to life. It provides enjoyable recommendations, not shying away from sharing information on the finest details of design, from lighting suggestions to colors, from modern styles to solutions that inspire the future.
From inspiring ideas to an inspiring user journey
On the Kale Core website, designed to facilitate renovation and design processes, we designed a blog structure that captures and conveys trends based on the information users access. In our project, where we aim to make it easier for users to access the content that best suits their style from the relevant categories in the blog work, we have designed end-to-end user needs for desktop and mobile. Aligning with the goals of the Kale Core team, we prepared action plans to increase interaction, enhancing engagement with users.
User-focused experience in content consumption
In the first step, we conducted a research process by analyzing competitors and thoroughly examining blog structures producing content in similar and different sectors. We created a UX strategy by discussing both the needs of our target users and business goals with project owners for an extended period. We categorized the content into headings that align with the user's mental model and facilitate interaction. This way, we not only ensured quick access to the desired content but also increased navigation rates, guiding our users to new discoveries. Worked on resolutions suitable for desktop, tablet, and mobile designs and achieving accessibility across all devices.
Sustainability of user experience
We implemented the comprehensive design system provided by Kale Core into our project. By designing a consistent blog structure with brand identity and design elements, we ensured the sustainability emphasized in the brand's user experience.