Website + Development
MediaCat, which has been providing services in the media sector since 1993, is the “source of information for brand managers”. It is a marketing-oriented information platform with its magazines, books, conferences, competitions and other activities. Mediacat, where current content is published, is followed with interest by the marketing communication sector.
Flexible use with intuitive experience
Celebrating its 30th anniversary, Mediacat wanted to renew its websites in Turkey and the UK with a consistent design system. After determining the project goals together with our customer, we completed the project by applying the studies we prepared for the England first and then for the Turkey website.
By conducting competitor analysis and defining the sitemap, we aimed for target users to have an intuitive experience. We purposed to gain time and effort with easy navigation structure, understandable categories and easily accessible resources.
We have prepared grid structures and components that allow for this flexible use in MediaCat, where editors can manage site flow according to content. We have designed a new approach that is more mobile-oriented, suitable for brand language by aiming to provide a user-friendly and aesthetic design experience.
We have worked on illustrations for Mediacat UK according to the theme of each month. We have created custom drawings for special topics that vary by month, which are original, innovative, supported by imagination, encouraging the target audience to interact with the content.