Sanamekan
Sanamekan is a curation-focused discovery platform that brings together carefully selected spaces for special events and shoots. From intimate birthday parties and corporate launches to high-end photo shoots and film sets, it connects space seekers with venue owners in a transparent and secure environment. Hosting over 1,500 distinct locations, the platform opens up the city’s hidden corners, driven by the vision: "Unique spaces, limitless perspectives."
Curated Windows
While building Sanamekan's brand identity, we were inspired by the platform's nature of bringing people, spaces, and stories together. To reflect this curation-focused approach, we placed the concept of "Curated Windows" at the core of the brand identity. We transformed the brand's curation approach into a unique visual language by integrating these windows, which open up to different spaces, into the repeating "A" letters within the logo. The flexible design system born from this core idea reflects the brand's sincere, reliable, and contemporary character throughout typography, colors, graphic elements, and the digital experience.
The Digital Stage
We completely reimagined Sanamekan's digital presence to deliver a frictionless discovery and booking experience. To help users find their ideal space effortlessly, we empowered the search architecture with deep filtering capabilities (by style, neighborhood, and venue type) and AI-powered visual search. By mapping the distinct journeys of B2C and B2B users, we built a fluid, conversion-driven, and highly aesthetic interface tailored for both venue owners and space seekers. We transformed complex operational processes into a sleek, user-friendly digital product.
Gamified Discovery
To translate Sanamekan's core digital feeling of "discovery" into the physical world and deepen brand engagement, we designed a unique promotional product. This conceptual card game engages the target audience by allowing players to discover differently themed venues, unexpected event scenarios, and the city's texture in a gamified way. The illustrative visual language and mechanics of the game perfectly encapsulate the fun, dynamic side of the newly established brand identity, serving as a memorable and tangible brand touchpoint.
