Nefis Yemek Tarifleri
Branding + Digital Product + Visual Design
Nefis Yemek Tarifleri," the world's most popular Turkish recipe sharing site, has been serving millions of users with over 600,000 recipes since 2007 and is one of the most well-known platforms. Users who transition their recipe collections from books to the digital realm can access reliable recipes, publish their own recipes, and significantly simplify the cooking of daily meals, which is the main goal of the platform.
Food & Beverage
Refreshed Brand Experience
We know that the happiest moments and the most beautiful conversations take place around the dining table. By revitalizing the long-standing logo of Nefis Yemek Tarifleri, the brand that has been guiding these moments most in the world, we gave it a fresher look with a more modern and gender-neutral approach. We delivered the brand guidelines by establishing logo standards in this rebranding effort.
After completing the brand's logo design, we rolled up our sleeves to revamp its mobile application. Our goal was to reflect the freshness of the new brand look in the interfaces and design a user-centred experience based on feedback from users. Collaborating closely with the NYT team for the high-traffic and content-rich application, we devised a working plan as a team. Utilizing netnography, user research, and competitor analysis, we formulated the UX strategy. In addition to a concept study aligned with the brand identity, we added a unique character to the project through custom illustrations and icon sets. We delivered the project with a comprehensive documentation including a style guide, renewing all flows from end to end.