Digital Product + Website
Poddy is a multi-voice podcast platform that aims to make everyone's voice heard equally in a free and inclusive world. With podcasts and podcaps, it helps users to announce their ideas and stories, easily discover innovations and agendas. It is described as a new podcast platform that adapts to daily life and has solutions that make it easier to reach the agenda.
2022 - 2023
Speak freely in the equal podcast world
For Poddy, where we planned the user experience during the publication and development process, including at the idea stage, we prepared and delivered a long-term user-centered project in which we planned the MVP strategy, user research, user interface design (UI), user experience design (UX), design system, trainings and user tests.
Entertaining flows and intuitive experience
On Poddy, we wanted to create an intuitive user experience besides being accessible and entertaining. We have outlined the application flows by defining functions to the planned requests. Besides that, we have prepared special trainings to help the team to develop a comprehensive product vision and to provide an easy and understandable product experience. These trainings covered various topics, including design thinking, algorithms, conversion rate, quality control testing (QA), complaint management, user experience writing, and feedback analysis.
Experience with visual and auditory designs
We wanted to provide users with an experience appropriate to their brand identity and story in the interface design. In addition to modernity, we aimed at a minimalist look and proceeded by making sure that all design elements are consistent. We have made navigating the application fun by animating the experience with animations. Additionally, we created application-specific gifs and produced auditory solutions of the experience with directions related to application sounds.
At every stage of the design process, we focused on user interviews, giving our attention to testing usability and defining user needs. Fundamentally, we examined the users' pain points, positive and negative impressions of the application. We made new suggestions to the team by reporting the results of the user interviews to improve the poddy application and add new features.
We have designed visuals that promote the product and encourage users to download the Poddy app from Google Play and the App Store. The visuals, prepared in two languages, were composed with compositions that include targets and screens which was designed for Poddy.
A website that opens the door to new opportunities
We not only designed the product, but also designed the website so that Poddy could present its story and expertise, appeal to potential collaborations and reach new opportunities. By focusing on the principles of user experience and interface design, we have completed the experiences and designs aimed at strengthening the brand's presence and growing its target audience.
Design System & Prototyping
By prototyping the designed screens, we provided a real user experience before the development step. Together with the prototype step, in which all the actions and animations are designed in working order, we have prepared a design system document that the development and design team will easily use. We have organized the design elements into categories. In order for future new ideas and features to be consistently included in the project, we standardized the design work.
We have conducted a workshop called “Multi-Voice Workshop” to help the devastating effects of the earthquake disaster that occurred on February 6, 2023 to calm down a little bit and to create collective solutions. After the workshop, where we designed and managed the flow, methods, tasks, the podcast in which the participants made their voices heard was compiled and published by the Poddy team.