Branding + Digital Product + Visual Design
Tatildekirala is a global platform that works with more than 500 business partners and holiday consultants since 2018, mediating users in the stages of renting houses, villas and boats. It offers a safe and comfortable experience with its technological infrastructure and vision that cares about user satisfaction. We are glad to be progressing together on the journey of Tatildekirala, which started its story as a startup and reached a value of 250+ Million TL, and to watch it continue to grow. Tatildekirala still uses the brand identity and interface designs we prepared. It is steadily advancing in the global market.
2018 & 2021
A long-term project period
Our cooperation with Tatildekirala, which started in 2018, has progressed with the renewal of the brand identity and the redesign of the interface designs. The increase in the number of users and trading volume of the brand in 2021 led to the shaping of user behavior and new needs. As a result, we have had a productive project period in which we have designed the entire experience of the platform, which is now also aimed at the global market from end to end again. Tatildekirala is keeping on using our works actively.
A new experience with the voice of users
A report on the data-oriented actions and feedback of the users was prepared and transmitted to us by Tatildekirala. In the analyses we made with these documents, we tried to meet the needs of the personas who rent and advertise with a compatible and consistent experience across the platform. In the second version we worked on, we defined a new product vision based on user feedback and completed revisions compatible with this vision.
We have worked on category-specific illustrations for Tatildekirala, which has a global vision and competence. We have prepared drawings that summarize the topic, accelerate the action, help intuitive orientation, complement the brand identity and lines.
We have designed the end-to-end post-login processes taken actions by our users who rent and advertise on the platform.