Branding + Website + Visual Design
Userguiding is a user guidance platform that does not require technical expertise and is entirely code-free. With the ability to guide users and provide helpful articles, it enables users to experience the correct in-app journey at the right stages. With the ability to guide users and provide helpful articles, it enables users to experience the correct in-app journey at the right stages.
2020 - 2023
A wide range of strategic objectives
We started the project by creating a strategy and roadmap. At this stage, we developed a comprehensive plan for the brand to establish a strong position in the market, increase interaction with users, and create a visually clear identity.
Conducting a wide range of activities, from logo design to marketing documents and website designs, our goal was to effectively communicate the value offered by the brand.
Strong brand positioning in the global market
With our strategic approach, we not only positioned the brand globally but also helped it establish a strong connection with its target audience. With our strategic approach, we not only positioned the brand globally but also helped it establish a strong connection with its target audience. Our strategy work for the brand began with target market research and analysis. We created a brand identity that represents the essence of the brand and appeals to our identified target audience. We aimed to increase the recall of the brand by determining elements such as logo, color palette and typography.
The lighthouse that lights the way
We designed the primary elements that would assist the brand in creating a strong, consistent, and recognizable identity. Throughout the process, we established a supportive look in a flexible style that adapts to market dynamics. For Userguiding, which guides and shows the way, we proceeded through a concept that explains its purpose and self with the lighthouse metaphor.
Visual proof of dynamism: Website
In the overall design of the website, we have added special animations and icons that reflect the personality and mission of the brand. We aimed to highlight the dynamism of the brand by providing an impressive visual experience to visitors. We have prepared a wide range of color palettes and typography covering various needs such as products, services, publications. We handled the design process comprehensively to strengthen the brand's digital presence and increase online interaction.
We have created a style guide in which we define the color palette, typography rules, logo usage, icons and other UI elements that contain the visual identity of the brand. In addition, we have offered an interactive experiment that simulates the user experience of the website with prototyping. With these studies, we have put forward a design that will strengthen the digital presence of the brand and represent the brand value in the best way on the online platform.
Marketing Design Study
Our marketing design work for the brand consisted of a combination of a comprehensive strategic approach and creative designs. By evaluating the goals and the competitive environment, we have created a value proposition that emphasizes the unique value of Userguiding. We have produced designs that are integrated into online and offline platforms.